Clik here to view.
No Controversy Here: Drugstores Jump at the Opportunities Created by the...
Regardless of politics or where people stand on its passage, the Affordable Care Act is poised to have a radical …Continue reading »
View ArticleClik here to view.
Firms Take Online Reviews to Heart
Earlier this year, L.L. Bean Inc noticed that its Supima cotton Fitted Sheets (a top seller) was receiving negative customer …Continue reading »
View ArticleClik here to view.
Promising Service without the Screaming: The Planet Fitness Approach to Gym...
It’s the start of a new year, which is always a great time for gyms. People make resolutions to get …Continue reading »
View ArticleClik here to view.
Keeping the Cable Cord Intact Through Pricing Appeals
For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …Continue reading »
View ArticleClik here to view.
The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of...
For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …Continue reading »
View ArticleClik here to view.
Put Your Amazon Purchases on Your Apple Device: Another Step Toward Making...
Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …Continue reading »
View ArticleClik here to view.
The Magic Kingdom Gets a Little More Magical with MyMagic+ (and Some Cool...
In a nearly $1 billion initiative, Disney plans to roll out a massive new system in all its parks that …Continue reading »
View ArticleClik here to view.
Black Knee Socks as a Fashion Trend? A Clothing Line by the U.S. Postal Service
The woes of the U.S. Postal Service have been well publicized. The government service keeps losing money, even as stamp …Continue reading »
View ArticleClik here to view.
Captain Hook Would Be Proud: Movie Piracy and YouTube
When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …Continue reading »
View ArticleClik here to view.
Adding Dieticians to Supermarkets and Turning Grocery Stores into Wellness...
Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offering advice and suggestions for …Continue reading »
View ArticleClik here to view.
Making the Familiar New: Revising the UNCF Slogan to Focus on Charitable...
The idea that “A mind is a terrible thing to waste” is a familiar notion to generations of students who …Continue reading »
View ArticleClik here to view.
Even If They Build It, Will Customers Come? The Shaky Status of 3D Movie Sales
The number of movie theater screens showing 3D films has increased to its highest level ever: approximately 15,000 screens, or …Continue reading »
View ArticleClik here to view.
The Humanization Trend: Turning a Passion for Pets into Profits for Hotels
Pet-friendly hotels may be old news, but they also are not nearly enough for modern pet “parents.” Today’s offerings instead …Continue reading »
View ArticleClik here to view.
How Much Can You Get Delivered to Your Door—and More Critically, For How Much...
The latest supply chain trend seems just a little too similar to an old and not particularly successful trend for …Continue reading →
View ArticleClik here to view.
Did You Hit the Weights or Swim a Lap Today? Your University Wants to...
When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …Continue reading →
View ArticleClik here to view.
How Mobile Phones and Payments Have Created a Viable New Market at the Bottom...
We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …Continue reading →
View ArticleClik here to view.
Making Books Truly Interactive: How Simon & Schuster Is Leveraging the...
When a lifestyle guru or health advocate publishes new proscriptions and suggestions, fans often flock to the books, in search …Continue reading →
View ArticleClik here to view.
Finding a Perfect Match: How EHarmony Leverages Users’ Data to Identify...
Some of the same information that enables EHarmony, the online dating service, to connect romantic partners is exactly the same …Continue reading →
View ArticleClik here to view.
Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now
The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …Continue reading →
View ArticleClik here to view.
Engaging Viewers as Well as Listeners: Spotify’s Plans to Diversify its...
Some recent reports reveal that Spotify has some new tricks up its sleeve. The music streaming service has met with …Continue reading →
View Article
